Senior Marketing Manager
Beacon is a digital supply chain and finance platform. Our mission is to help businesses simplify and optimise their supply chains with end-to-end visibility, payments, and insights. As many of the problems our customers face have persisted for decades, we’re looking for problem solvers, big thinkers and curious optimists to help us build the future of logistics and finance.
Own Beacon’s growth marketing strategy – drive increased brand awareness and conversion of leads through effective B2B multichannel marketing campaigns.
What you’ll do
- Partner with our Sales team to develop and deliver on our go-to-market strategy.
- Develop and deliver integrated multichannel (e.g. email & LinkedIn) B2B marketing campaigns focusing on lead generation, lead acceleration and brand awareness.
- Develop Beacon’s approach to lifecycle email marketing to utilise engaging content to guide prospects through the stages of the buying cycle building intent and interest for Beacon’s products.
- Optimise our website content to drive target customer traffic and increase conversions.
- Report & analyse the effectiveness and ROI of all marketing initiatives, in collaboration with our partner agencies.
- Manage and mentor other members of the Marketing team.
What you’ll need
- Track record of being a marketing leader with B2B SaaS industry experience.
- Experience of working at a high growth or scaling business having implemented a successful lead generation marketing plan.
- Experience & familiarity with managing HubSpot’s Marketing suite of tools.
- A self-starter who is looking for a fresh challenge and isn’t afraid to roll up their sleeves. You will be comfortable balancing attention to detail with swift execution.
We believe collaboration between people from differing and all backgrounds is key to developing innovative ideas towards success. We’re committed to providing equal opportunities to everyone, no matter who you are, regardless of your gender, race, sexuality, religion or anything that makes you who you are.