# Beacon > Beacon is an AI supply chain workspace built for supply chain leaders who need to understand what is going on in their supply chain. It serves manufacturers, importers, exporters, wholesalers and freight forwarders managing ocean, air and road freight. Beacon connects to 160+ ocean carriers and 150+ airlines to deliver live ETAs, predict and flag disruptions before they escalate, and reduce demurrage and detention charges by keeping teams informed and in control. It replaces manual spreadsheet tracking, carrier portal hopping and endless email chains with a single collaborative workspace that updates itself in real time — turning fragmented, unreliable data into decisions teams can trust. Teams go live in minutes with no IT involvement required. ## Homepage - [Beacon - AI Supply Chain Workspace](https://www.beacon.com/): Overview of the platform, key features, customer testimonials and getting started information. ## About - [About Beacon](https://www.beacon.com/about-beacon): Beacon's mission is to give supply chain leaders institutional intelligence — the kind of operational knowledge that usually lives in spreadsheets, inboxes and the heads of experienced operators, made explicit, scalable and actionable. Beacon ingests fragmented supply chain data (orders, shipments, ETAs, costs, contracts, documents and communications), models how a company actually operates, and surfaces what matters most so teams can act faster and more confidently. The platform tracks historical shipment records and performance data to identify which lanes underperform, which suppliers drift on lead times, where costs leak, and which exceptions cascade — turning operational history into a compounding advantage. Founded in 2018 by Fraser Robinson and Dmitri Izmailov, former Uber executives, and headquartered in London. ## Product Pages - [Table](https://www.beacon.com/product/table): The core workspace. Upload POs and container numbers and get a live, auto-updating spreadsheet with real-time ETAs, milestones, custom columns and document storage. Replaces manual tracking spreadsheets. - [Live Boards](https://www.beacon.com/product/live-boards): Segment shipments into shareable workspaces for different teams, customers or suppliers. Everyone collaborates from the same live data without status emails or forwarded spreadsheets. - [Alerts](https://www.beacon.com/product/alerts): Automated notifications when shipment milestones change. Keeps warehouse teams, customers and 3PLs informed without manual intervention. - [Documents](https://www.beacon.com/product/document-management): Store and manage shipping documents - bills of lading, commercial invoices, packing lists - connected directly to the relevant PO or shipment. - [Maps](https://www.beacon.com/product/maps): Real-time global map view of all shipments. Hover over vessels and containers to access carrier, SKU and milestone information. - [Comments](https://www.beacon.com/product/comments): Threaded conversations attached directly to POs and shipments, keeping communication visible and in context rather than buried in email. - [Reports](https://www.beacon.com/product/reports): AI-powered reporting on supply chain performance. Analyse on-time rates, transit times, carrier reliability, ETA accuracy and freight spend across carriers and forwarders. ## Solution Pages ### For Importers and Buyers - [Eliminate Demurrage and Detention](https://www.beacon.com/solutions/demurrage-and-detention): Identify containers at risk of D&D charges with visibility into free day windows and container status, so teams can act before charges accrue. - [Reduce Safety Stock](https://www.beacon.com/solutions/prevent-stockouts): Accurate, real-time transit times so teams know exactly when stock will arrive and can plan warehouse and inventory accordingly. - [Multi-Carrier Tracking](https://www.beacon.com/solutions/multicarrier-tracking): Track ocean, air and road shipments across all carriers in one workspace, eliminating the need to log into multiple carrier portals. - [Connect Your Supply Chain Data](https://www.beacon.com/solutions/connect-your-supply-chain-data): Unify fragmented supply chain data from ERPs, spreadsheets and carrier systems into a single source of truth for faster decision-making. - [Carrier and Forwarder Performance](https://www.beacon.com/solutions/carrier-and-forwarder-performance): Use data to measure and benchmark carrier and forwarder performance on on-time delivery, transit times and SLA compliance. Negotiate contracts with evidence rather than gut feel. ### For Freight Forwarders - [Customer Service](https://www.beacon.com/solutions/freight-forwarder/customer-service): Give customers live shipment visibility via shared boards, reducing inbound tracking requests and email chains without increasing headcount. - [Live ETAs for Customers](https://www.beacon.com/solutions/freight-forwarder/live-etas-for-customers): Automate ETA updates to customers across all carriers, saving hours of manual work each week. - [Customer Reporting](https://www.beacon.com/solutions/freight-forwarder/customer-reports): Generate customer-facing reports on CO2 emissions, ETA accuracy and other KPIs in one click. ## Case Studies - [Case Studies Index](https://www.beacon.com/case-studies): Overview of customer stories including Fever-Tree, Tilda Rice and Known. - [Fever-Tree](https://www.beacon.com/resources/fever-tree-supply-chain-collaboration-reduce-costs): How Fever-Tree eliminated weekly demurrage charges, reduced admin time and improved customer lead times using Beacon across multiple carriers and forwarders. - [Tilda Rice](https://www.beacon.com/resources/tilda-shipment-tracking): How Tilda solved the challenge of verifying whether containers had shipped and getting accurate ETAs, replacing unreliable carrier data with a single trusted source. - [Known](https://www.beacon.com/resources/known-customers-supply-chain-data): How the team at Known improved productivity, operational efficiency and customer satisfaction using Beacon's supply chain workspace.